Paper Session: Media Reception and Information Practices

Chair: Guido Keel

The Role of Viewers’ Morality Expectations in the Relationship between Character Morality and
Viewers’ Parasocial Relationships 

Michelle Möri, Andreas Fahr (University of Fribourg)

Information Behavior and Subjective Well-Being in Switzerland.
Anastasia Schnitzer, Andreas Fahr (University of Fribourg)

A Multilingual Swiss Study on Advertising Perceptions: The Role of Perceived Quality and User Engagement.
Philipp Bachmann, Sonja Heller (Lucerne University of Applied Science and Arts)

From News Avoidance to Incidental Consumption: Understanding Generation Z's News Consumption in
Switzerland.
Friederike Vinzenz, Diana Ingenhoff, Jérôme Chariatte,
Nabila Patwari, Alexandra Feddersen (University of Fribourg)