Leveraging Social Media for Greater Impact

Hosted by Erika Mayor, Adjunct Professor, University of Miami & Digital Marketing Consultant.

In this workshop, we will explore how social media platforms like LinkedIn, Instagram and X can be powerful tools to amplify your mission and raise awareness about critical topics related to Florida’s Coral Reef. Attendees will learn strategies to broaden their audience, engage stakeholders, and attract new supporters. Whether you're an expert or a beginner, this session will provide actionable insights into creating compelling content, driving engagement, and leveraging social media analytics to strengthen your impact in the conservation space.