📣 Call for Case Studies in partnership with the MBSC Case Center & Ivey Publishing

Case studies are powerful pedagogical tools that bring real world situations into the classroom, enabling students to connect theory with practice. With a vibrant business landscape, the MENA region offers immense potential for business and management research. However, there is a huge gap with respect to case studies in this area. This track invites submissions of Teaching Cases as well as Case Ideas, related to entrepreneurship, family business and sustainable innovation, with a focus on the Middle East and North African (MENA) Region. Cases must be mapped to any domain relevant to a business school or management education. Cases must be original and unpublished, based on real businesses and protagonists (fictional cases will not be accepted). Cases can be developed using either primary or secondary sources.

All cases must have well-defined Teaching Objectives, a protagonist and points/issues for discussion. Cases presented will receive feedback from the panel, to help participants improve their case submissions and to make it publication-ready.

The MBSC Case Center

With a mission to develop teaching cases based on Saudi Arabia, the MBSC Case Center is the first Case Center in the Kingdom and is home to a unique collection of cases on businesses, entrepreneurship and the business ecosystem in Saudi Arabia https://casecenter.mbsc.edu.sa/. The Center operates with an aim to establish itself as a pivotal hub for knowledge creation and to contribute significantly to regional thought leadership in the fields of business and entrepreneurship.

Ivey Publishing

A leader in providing business case studies with a global perspective, Ivey Publishing offers more than 40,000 cases and educational materials from leading case publishers worldwide. As a partner in the Case Studies track, Ivey Publishing would be offering a workshop on The Art of Case Writing.

The Art of Case Writing

This session will guide participants through the three-phase writing process for case study development. Topics include crafting impactful openings, developing storylines, creating comprehensive case outlines, and structuring effective teaching notes. Submission guidelines for different case types will be covered, followed by a Q&A and discussion. The session encourages applying the three-phase process, recaps key points, and will provide information on additional case development resources.
Share your innovative pedagogical approach at the IERC 2025 conference! We invite you to submit case studies ! For these submissions, we request extended abstracts of up to 3 pages, single-spaced, with a maximum of 1,500 words.

Please include the following elements in your submission:
- Description of your pedagogical approach
- Expected learning goals and outcomes
- Strategies for engaging students in the classroom
- Methods for enhancing entrepreneurship education

Additional Info:
- case studies should be written in English only
- possible publication with our partner Ivey Publishing
- Best Case Study Award

REMINDER: Previously submitted case studies are automatically considered for the special track on case studies.

Track chairs:

Doris John, MBSC Case Center Manager, MBSC, KSA

Candis McInnes, Executive Director, Ivey Publishing, Canada

Violetta Gallagher, Associate Director, Product & Publishing, Ivey Publishing, Canada

Bios:

Doris John, MBSC Case Center Manager, MBSC

Doris John, case center Manager at MBSC, has specialized in developing case studies as pedagogical tools for management education. She has published more than 300 Case Studies and Teaching Notes on the Case Centre, UK, with leading international B-Schools and publishing and consulting houses buying them regularly for their use. She has publications in Refereed Journals, Magazines and Professional Reference Books and compiled 9 volumes of Case Study Collection on various subject domains. She has won prizes at International Case competitions. Among them is a prize at the Global Contest for “Best China-Focused Cases” conducted by China Europe International Business School. Her case study on Social Entrepreneurship won a prize at the oikos case writing competition. She was also the first runner- up in the IIMB-Tata Steel Prize for the best cases on Corporate Social Responsibility and a winner of the Case Study Initiative conducted by the Aditya Birla India Centre of the London Business School. The latest in the list is a prize at the John Molson MBA International Case Writing Competition 2022. She is a management graduate from BIM, India, and has both industry and academic experience.

Candis McInnes
Executive Director, Ivey Publishing

Candis McInnes, Executive Director at Ivey Publishing within the Ivey School of Business, leverages over twenty-five years of experience in sales, customer experience, market research, and brand management. Guiding a dynamic team, she spearheads publishing, product development, marketing, and customer support while nurturing global collaborations with faculty and authors worldwide. Candis passionately advocates for the case method's influence on learning outcomes and champions experiential learning.

Beyond her role, Candis mentors at Women in Communications and Technology Mentor Circles and serves on the board at Nova Vita Domestic Violence Prevention Services, showcasing her commitment to guiding future leaders and supporting community welfare. Her commitment to progress and influential leadership extends from academia to broader societal engagement.

Violetta Gallagher
Associate Director, Product & Publishing, Ivey Publishing

Violetta Gallagher is the Associate Director of Product & Publishing at Ivey Publishing, based in London, Canada. With over two decades of customer service experience and a proven track record in team leadership, she currently leads a high-performing team in developing and executing innovative strategies to drive revenue and growth across Ivey products. She also plays a pivotal role in shaping day-to-day processes, ensuring high-quality product delivery, and maintaining Ivey Publishing's reputation as a leader in case publishing. Violetta is known for her keen focus on product operations management, building relationships with authors and partners, and fostering initiatives and innovation.

In her personal time, Violetta explores her creative side building LEGO with her family and pursuing artistic projects, reflecting her academic background in arts. She also embraces an active lifestyle, regularly skiing with her children and enjoying outdoor adventures.